Saturday, March 31, 2007

Top Five Things NOT to do on your Demo Reel

By: Carlos Baena

At AnimationMentor.com, we dedicate an entire class to teaching our students how to build demo reels: What to do, what not to do, how to make a reel stand out to potential recruiters, etc. Obviously, there isn't room for all the details in a newsletter, but we've chosen five of the most important things to keep in mind to pass along to you, our subscribers. So, here you go: five things NOT to do when creating a demo reel:

1) Do NOT try to make a one-size fits all demo reel. Make your demo reel specific to the position for which you are applying -and the studio with the job. If you're applying as an animator to a big animation studio where departments are very specialized, then everything on the reel should say only "animation." It should not say "texturing" or "lighting" or "modeling." Also, if you're applying to a visual effects company that does realistic work, then it would help to have examples of that kind of work on your reel. Same thing goes for places where they do cartoon animation. Your reel should reflect the kind of work done at the company to which you're applying.

2) You should NOT include everything you've worked on throughout the years. Keep it short. If you've been working in the industry for, let's say, 10 or 20 years, and you include every single shot you've animated, your demo reel will not be a reel anymore, it'll be a feature film that people will have to sit through. So keep the reel under a minute or two, even if that means not using all of it. Chances are that people, who are reviewing your reel, are looking at another hundred, as well. So, the easier you can make it for them, the better. You don't want to bore them. Instead, they should see your strongest work (even if it's only 30 seconds). Leave them wanting to see more.

3) Make the reel original on the inside, NOT on the outside. Human resources, along with actual animators, will be looking at your reel, and they don't care about how fancy the outside package looks or what you include along with the reel and resume. From key chains to toys, I've seen people include all kinds of things with their reels that do not relate to their animation skills. Put all of your originality into the actual animation content. Make it fun and original for people to watch, but don't overdo it.

4) Do NOT include stuff that is too distracting, whether it's music or fancy titles. If you have a reel with a dialogue animation test, and the music is too loud for people to hear the line the character is saying, or you have this mega-loud techno music going on throughout the whole thing, it will conflict with the purpose of the reel, which is to show your animation skills as clearly and simply as you can. Everything else should be secondary.

5) Do NOT include stuff that other people have animated. Be very clear and honest about what you have done . The industry is very small, people go from company to company and they are very familiar with other people's work. Always include a credit list of the shots on the reel and what you animated for them. In the event that a shot is actually shared by two or more animators, you should clarify the work that you did.

http://www.animationmentor.com/newsletter/0705/feature_reelDonts.html

Saturday, March 03, 2007

Drawing On Creativity: How To Trick Your Brain

By Maya Talisman Frost

Jan 15, 2004

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Can you draw?

Your answer to that question reveals a surprising amount about your brain and the way you integrate your right and left hemispheres. (In this article, the left side will be referred to as the dominant one, which is by far the most likely scenario.)

You see, the left side of the brain excels at verbal, analytical, rational and logical tasks. It's the dominant half. It takes over most of the time, using words to describe and define, figuring things out step by step, drawing conclusions based on facts and logic, and thinking in a linear way. The left side of the brain jumps right in with words and symbols, and is such a bully that it takes on even those tasks it isn't likely to perform well.

Now, the right side of the brain is completely different. It relies on nonverbal cues to process perceptions. It's good at tasks requiring the ability to see similarities, to understand how parts fit together as a whole, to make leaps of insight (those a-ha moments), and to perceive overall patterns at once. It tends to hang back a little, letting the left side take over most duties.

It's sort of like siblings. You've got a confident, verbal first child and a quiet, introspective, thoughtful second child. Who do you think wins the argument for that last dessert? Who chooses which television show to watch? Who dominates the conversation about where to go on a family vacation? The second child might have a valuable perspective, but the older one is so assertive that he tends to win most arguments and rule the roost.

If your answer to the drawing question is "No, I'm pathetic," it's likely your left brain is being a bit of a thug. Whenever you pick up a pencil and start to sketch, it's taking over with its tendency to verbalize images and analyze shapes. Meanwhile, the right side-- the perceptual, spatial part of your brain--is over in the corner, raising its hand, trying to get attention. "Oh, pick me!" it says. Too bad that the left side is already busy drawing lines and forming a strategy.

What if you could outsmart the bully on the left? What if you could somehow give that right side of your brain its chance to shine?

According to Dr. Betty Edwards, a respected art educator and author of the best-selling book, Drawing On The Right Side Of The Brain, you can actually make a mental shift from what she refers to as the "L- mode"--the verbal, dominant form of thinking--to the "R-mode," which relies on visual cues. It's possible to get the right side to kick in and take over the task of drawing.

How? Well, we need to get tricky.

The left side takes over tasks UNLESS it finds a particular job undesirable. If a certain task takes too much time, is too detailed or slow or simply too difficult, then the left side gives up. So, the trick is presenting the task--in this case, drawing--in such a way that the right side is allowed to jump in.

This happens a lot with words. When we try to describe something verbally and find it too difficult, what do we do? We rely on gestures. Just try to describe a spiral staircase without using your hands.

Dr. Edwards teaches people to draw by presenting them with images that are upside down. This puts the left brain in a state of confusion so that it can't easily decipher shapes, assign a top and bottom, attach labels and categorize them to match stored memories.

The key to integrating your right side lies in looking for opportunities to allow it to become dominant. When presented with a confusing image, your left side gives up. We should literally turn things upside down in an effort to thwart the left brain's control and let the R- mode take over.

This same idea works in creative problem solving. Sometimes the best way to deal with a challenging issue is to sleep on it. When the left brain is exhausted, the intuitive, subjective, holistic right side has a chance to sneak in and come up with a solution that seems to have come "from nowhere". See? We don't even give our right brains credit for creative insights!

It's exciting to think that there are ways to outsmart our brains. By intentionally putting ourselves in a state of mental conflict, we can enhance our creativity.

Look for ways to plunge yourself into that discomfort zone. Whether we're tackling a picture or a problem, the key to jumpstarting our right brain lies in shifting our perspective.

Grab a pencil, turn the picture upside down, and start drawing! Somewhere inside you, that frustrated artist will be grinning from ear to ear.

Maya Talisman Frost is a mind masseuse. Her work has inspired thinkers in over 70 countries. She serves up a unique blend of clarity, comfort and comic relief in her free weekly ezine, the Friday Mind Massage. To subscribe, visit http://www.massageyourmind.com.